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Universal Music Publishing Group Katalog imaju značajan uticaj na Olimpijske igre u Riju 2016.

[ 2016-08-08 ] Kao najveći muzički izdavač globalno, UMPG predstavlja i svoj fenomenalni Brazilski muzički katalog u kome su i takve bossa nova veličine kao što su Antônio Carlos Jobim i Vinícius de Moraes. UMPG numere predstavljene tokom otvaranja i zatvaranja igara uključuju i slavne Jobim/Moraes standarde “The Girl From Ipanema (Garota De Ipanema),” kao i klasične “Canto De Ossanha,” “Deixa A Vida Me Levar,” “Bachianas No. 7 (Preludio),” "Deixa A Tanga Voar,” između ostalih. Brazilska umetnica i kantautor Anitta, takođe pod licencnom UMPG, će isto tako nastupiti tokom ceremonije otvaranja igara.

"Olimpijske igre su jedan od onih retkih globalnih događaja gde se ceo svet ujedini da bi slavili ne samo sport, nego i kulturu. Nasi synch timovi sirom sveta su apsolutno najbolji da maksimalno iskoriste potencijal globalnih televizijskih prenosa i događaja koji omogućavaju globalno predstavljanje, neslućene kreativne šanse i maksimalne prihode našim autorima" rekao je Tom Eaton, SVP Music for Advertising, UMPG.
UMPG će biti predstavljen sa najmanje 23 tokom Olimpijskih igara u reklamama.
UMPG ima najmanje 9 pesama koje će biti predstavljene tokom otvaranja i zatvaranja:

"GAROTA DE IPANEMA" (“THE GIRL FROM IPANEMA”) (written by ANTONIO CARLOS JOBIM / VINICIUS DE MORAES)

"CANTO DE OSSANHA" (written by BADEN POWELL / VINICIUS DE MORAES)

"DEIXA A VIDA ME LEVAR" (written by SERGINHO MERITI / ERI DO CAIS)

"BACHIANAS No. 7 (PRELÚDIO)" (written by HEITOR VILLA-LOBOS)

UMPG Advertising/Promos/Trailers During the Olympics

1) Olympics Royal Caribbean: Two new commercials with UMPG songs debuted Friday during Olympics broadcasts on the NBC family of networks, and will be promoted online.
· “Rock the Bells” by Boys Noize (featuring a sample of the Paul Simon song “Take Me to the Mardi Gras” - UMPG writer Paul Simon)
· “Million Ways to Live” by Mapei (co-written by UMPG writer Hannes Netzell)

2) Olympics Omega Watches: For its “Recording Olympic Dreams Since 1932” Olympics spot, Omega Watches is using a new re-record version of the song “Hall of Fame,” which was created specifically for the games. Written by the band The Script, the song (which UMPG represents for the world ex-Europe), will be on TV and online.
https://www.ispot.tv/ad/ADsG/omega-recording-olympic-dreams-since-1932

3) International Olympic Committee Promo/The Roots: UMPG artist Questlove worked with the International Olympics Committee (IOC) for their global promotional campaign “Together we can change the world” to communicate the Olympic Movement’s vision of building a better world through sport. Questlove re-recorded a version of "The Fire" (originally co-written by UMPG writers Questlove and Tarik Trotter of The Roots) with guest artists for the campaign, which was launched to coincide with the Olympic Flame lighting ceremony. The spots are being aired around the world by Olympic broadcast partners, as well as promoted through social media.
https://www.olympic.org/news/-together-we-can-change-the-world-ioc-launches-global-promotional-campaign

4) Ad for Rio 2016 Olympics Games: Trailer – BBC Sport by Jamie N Commons (via KidinaKorner) UMPG writers Jamie N Commons, Alex da Kid, Jordan Baum and Michael McNamara wrote the song “Not Gonna Break Me” specifically for the BBC trailer promo. The song is available to download on iTunes.
http://www.tvadmusic.co.uk/2016/07/bbc-rio-2016-olympic-games/

5) Olympics Toyota Spot: A Steve Winwood re-record of his classic “Gimme Some Lovin” (originally by the Spencer Davis Group) will be featured in Toyota’s Olympics spot entitled “Stand Together,” which will air throughout the Olympics.

6) Olympics Comcast Spot: A new version of the song “Everything Is Awesome” (from The Lego Movie) is featured in a Comcast commercial during the Opening Ceremonies.

7) Canada CBC TV: Paul Simon’s “The Sound of Silence” will be used in CBC branded Olympics highlights and athlete profile spots for broadcast and online.

8) National Brazilian TV Spots: Bradesco, an Official Sponsor of the Olympics, is also featuring UMPG songs “O Trenzinho do Caipira,” “Se Liga Ae,” and “Meu Ursinho Blau Blau” in spots airing throughout Brazil. Brazil’s SporTV Cable Network is also using “Foco, Força e Fé” in a campaign on 56 digital and cable channels in South America.

9) National Italy TV Spots: RAI, Italy’s national broadcasting company is using “Jungle” by UMPG writers Jamie N Commons and X Ambassadors (via KidinaKorner).




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